During Covid19 I volunteered my time to help a local business called Camp Wild, a kids camp, and their sister company, Premier football camp. Developing a marketing strategy that included, updating social media and website to fit their target audience.
Marketing for
Camp Wild
I looked into Camp Wild's competitors and discussed with the client what they thought their competitors did well and how they could improve. I then did some research into kid's graphics, posters, and timetables to gain some inspiration. I presented my mood boards to my client to get their feedback.
After creating new content I started to do some research into how best to promote the camp. I found some Facebook groups for parents in the area, looked up the best time to post for the demographic, and looked up some hashtags that would work well for the brand and were popular. Engaging with customers on social media and reposting pics they tag us in, created more content and kept the customer happy. Creating Instagram highlights for different activities e.g. tennis, football, arts and crafts.
After researching and speaking to my client I started to put together some new graphic ideas that could be used both on the website and social media. I created posters to promote online and offline and updated their camp timetables making them both fun and engaging for the kids and easy to read and understand for the parents.
