For this project I  created a new innovative range for Ted Baker. I went down the route of doing bags and accessories. I  researched  Ted Baker, their competitors and their target audience. After doing background research on the brand I looked at key trends for AW 18. I then designed the range using photoshop and also decided how we would display them in-store and did a mock-up window display.  I went and did some primary research to get some inspiration. I really enjoyed coming up with a new and innovative idea for Ted Baker.